AI Insights · Timothy · July 2022
Top 5 Film & Television Apps in South Africa Q2 2022
Disney+, Netflix, Showmax, Amazon Prime Video, and BritBox saw varied performance in South Africa during Q2 2022, with notable trends in downloads, revenue, and active users.
In the second quarter of 2022, the top five film and television applications in South Africa—Disney+, Netflix, Showmax, Amazon Prime Video, and BritBox: The Best British TV—showed varying trends in weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides an insightful look into the performance of these apps.
Disney+ experienced a mixed quarter. Weekly revenue started strong at around $141K in mid-May but saw a decline to approximately $64K by early June, before rebounding to $107K in the week of June 20. Downloads peaked at 200K in late May but dropped to 53K by the end of June. Active users increased steadily, reaching a high of 372K mid-June before slightly declining to 304K by the end of the quarter.
Netflix maintained a relatively stable performance. Weekly revenue saw a gradual increase, peaking at about $27K at the end of April and maintaining around $25K towards the end of June. Downloads fluctuated slightly, with a high of 46K in late March and a low of 38K at the end of June. Active users remained robust, with a slight dip in early May but eventually rising to 1.28M by the end of June.
Showmax saw a positive trend in revenue, starting at $11K at the end of March and reaching approximately $33K by the end of June. Downloads fluctuated, peaking at 61K at the end of March and decreasing to 27K by the end of June. Active users showed a slight decline, starting at 581K and ending the quarter at around 487K.
Amazon Prime Video had a steady quarter with some fluctuations. Weekly revenue remained fairly consistent, hovering around $14K to $20K throughout the quarter. Downloads saw a low of 5.4K in early May but increased to 10K by the end of June. Active users remained stable, with a slight increase from 125K at the end of March to 133K by the end of June.
Lastly, BritBox: The Best British TV demonstrated consistent growth. Weekly revenue showed a steady increase, starting at $3.6K at the end of March and reaching approximately $7.4K by mid-June. Downloads peaked at 10.4K in mid-April and stabilized at around 8K by the end of June. Active users followed a similar pattern, increasing from 10K at the end of March to 17K by the end of June.
For more detailed insights and data, visit Sensor Tower.
